Apple Pay Head Jennifer Bailey to Deliver Keynote at World’s Largest Payments Technology Event
Apple vice president of internet services Jennifer Bailey will be delivering the keynote address at payments technology forum Transact in April, and is expected to speak about how Apple Pay helps merchants make customer payments as secure and convenient as possible.
A Pioneer in Digital Payments
Produced by the Electronic Transactions Association, Transact is billed as the world’s biggest payments technology event, providing an opportunity for networking and to discuss new technologies and trends in payments.
The event draws a variety of attendees, including financial institutions, tech start-ups, and entrepreneurs looking to improve the payments marketplace.
“I’m thrilled to talk to the payments industry at Transact,” said Bailey, the Apple executive in charge of Apple Pay. “We have a great story to tell about how we are working to bring customers even better payment experiences in all aspects of their daily lives.”
On Bailey’s keynote, ETA CEO Jason Oxman declares “Apple Pay has transformed our industry by enabling customers to pay using their favorite Apple devices.
With contactless sweeping the U.S. in 2019, we look forward to hearing from Jennifer about the latest mobile payments news and how Apple is creating new consumer experiences.”
Transact will take place from April 30 until May 2 at the Mandalay Bay Convention Center, Las Vegas. Approximately 4,000 attendees are expected representing over 500 companies, along with more than 200 exhibitors showing their latest developments on the show floor itself.
Apple Pay is one of a number of sectors contributing to Apple’s reliably-growing Services arm, which in November rose revenue by 27 percent year-on-year to contribute $9.981 to overall company revenues.
At the time, it was revealed Apple Pay transaction volumes tripled compared with the previous year, with some 60 percent of all retailers in the United States and 71 percent of the top 100 chains supporting the payment platform.
In her role as Apple Pay chief, Bailey has previously spoken about payments in a number of events. In September, Bailey was interviewed at the Fortune Brainstorm Reinvent conference, and advised Apple was not looking to disrupt the card payment industry, instead to introduce an attractive customer solution that worked in tandem with established payment methods.
Jennifer Bailey has been at the forefront of Apple’s foray into digital payments since the inception of Apple Pay in 2014.
Her leadership and vision have played a pivotal role in shaping the landscape of mobile payments, revolutionizing how consumers make transactions, and providing businesses with secure and convenient payment solutions.
Apple Pay’s Remarkable Journey
Under Bailey’s guidance, Apple Pay has achieved remarkable milestones. The service is now available in over 60 countries, with support from thousands of banks and financial institutions.
It has seamlessly integrated with various Apple devices, including iPhones, Apple Watches, iPads, and Macs, making it accessible to a vast user base.
Transforming the Payments Ecosystem
Bailey’s keynote address is expected to shed light on Apple’s ongoing efforts to transform the payments ecosystem. Apple Pay has been a catalyst for the adoption of contactless payments and digital wallets, and it continues to innovate with features like Apple Pay Cash, which enables peer-to-peer payments, and the Apple Card, a credit card designed for the digital age.
The decision to have Jennifer Bailey deliver the keynote at the world’s largest payments technology event underscores Apple’s commitment to driving innovation in the financial technology sector.
Her insights are likely to offer valuable perspectives on the future of digital payments, the evolving role of mobile devices in commerce, and the importance of security and user privacy in the digital payments landscape.
Anticipated Key Themes
While the specifics of Bailey’s keynote are yet to be revealed, industry experts anticipate discussions around:
1. The Future of Digital Wallets: Insights into how digital wallets like Apple Pay are shaping the future of payments.
2. Security and Privacy: Emphasis on the robust security measures and user privacy protections embedded in Apple Pay.
3. Global Expansion: Updates on Apple Pay’s expansion into new markets and collaborations with financial institutions worldwide.
4. Innovations in Mobile Payments: A glimpse into Apple’s latest innovations in mobile payments technology.
5. Sustainability Initiatives: Apple’s commitment to sustainability and how it relates to digital payments and financial technology.
A Transformative Moment
Jennifer Bailey’s keynote at the world’s largest payments technology event is poised to be a transformative moment for the industry.
As digital payments become increasingly integral to our daily lives, her insights and Apple’s continued innovations are set to play a significant role in shaping the future of how we pay for goods and services.
Stay tuned for this highly anticipated keynote address, as it promises to provide a glimpse into the exciting future of payments technology and the role Apple Pay will continue to play in this dynamic landscape.